Why is Naman In-Store falling/rising?

As of 01-Jul, Naman In-Store (India) Ltd is experiencing a decline in its stock price, currently at 101.00, which represents a decrease of 2.05 or 1.99%. The stock has underperformed its sector by 1.49% today, and while it is higher than the 50-day and 100-day moving averages, it is lower than the 5-day, 20-day, and 200-day moving averages. The stock has shown a significant decline of 5.96% over the past week, despite a strong performance of 23.10% over the last month. Year-to-date, it has fallen by 27.44%, contrasting with a 7.56% increase over the past year. There is a notable increase in investor participation, with a delivery volume rise of 15.38% against the 5-day average, indicating some interest despite the overall downward trend.
In the broader market context, the Sensex has increased by 1.99% over the past week, highlighting a stark contrast to Naman In-Store's performance. The stock's year-to-date decline of 27.44% is significantly worse than the Sensex's gain of 8.02%, suggesting that the company's challenges are more pronounced than those faced by the broader market. The liquidity of the stock appears adequate, as it is based on 2% of the 5-day average traded value, allowing for reasonable trading sizes. However, without specific positive or negative factors available, it is difficult to pinpoint the exact reasons behind the stock's recent movement beyond the data provided.