Why is Naman In-Store falling/rising?

As of 14-Jul, Naman In-Store (India) Ltd's stock price is currently at 102.40, reflecting an increase of 2.0, or 1.99%. Despite this uptick, the stock has underperformed its sector by 0.32% today. The stock has shown a mixed performance in recent periods, with a 1-week return of +6.56%, but a 1-month return of -6.36%. Additionally, the stock has experienced a significant year-to-date decline of -26.44%. Today's trading volume indicates a falling investor participation, with a delivery volume of 5.6k on 11 July, down 16.67% from the 5-day average. The stock's moving averages show it is higher than the 5-day, 50-day, and 100-day averages but lower than the 20-day and 200-day averages, suggesting some volatility in its recent price movements. There is no information available regarding positive or negative factors impacting the stock.
Broader market context shows that while Naman In-Store has gained in the short term, the benchmark Sensex has declined by 1.49% over the same 1-week period. This indicates that the stock's recent rise may not be reflective of broader market trends, as it has still underperformed over longer periods, such as the year-to-date and 1-year returns of -26.44% and -20.00%, respectively, compared to the Sensex's positive performance of +6.08% and +2.37%. The contrasting performance highlights the challenges faced by Naman In-Store in maintaining investor confidence amidst a generally improving market.