Why is Nupur Recyclers falling/rising?

As of 14-Aug, Nupur Recyclers Ltd is experiencing a decline in its stock price, currently at 70.03, which reflects a decrease of 1.01 or 1.42%. The stock has underperformed its sector today by 0.97%, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a return of -1.99%, and it has significantly underperformed the benchmark Sensex, which has gained 0.14%. Additionally, the stock has generated a return of -15.67% over the past year, while its profits have fallen by 57.2%. Despite having a low debt-to-equity ratio and being valued at a discount compared to peers, the company's poor long-term growth, with net sales declining at an annual rate of -6.48% and operating profit down by -50.18% over the last five years, contributes to its negative price movement.
In the broader market context, Nupur Recyclers has consistently underperformed against the benchmark, with negative returns in each of the last three annual periods. The stock's year-to-date performance shows a decline of 28.59%, while the Sensex has increased by 4.17%. This stark contrast highlights the challenges faced by Nupur Recyclers, particularly in light of its flat results and significant drop in net sales and operating income. The overall market conditions seem to favor companies with stronger growth metrics, further exacerbating the difficulties for Nupur Recyclers as it struggles to regain investor confidence.