Why is On Door Concepts falling/rising?

As of 17-Sep, On Door Concepts Ltd is experiencing a decline in its stock price, currently at 150.25, which represents a decrease of 6.75 or 4.3%. The stock has underperformed significantly, with a performance today that is 5.08% lower than its sector. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The delivery volume has also seen a drastic drop of 76.56% compared to the 5-day average, suggesting a lack of investor interest. Over the past year, the stock has declined by 65.84%, while the benchmark Sensex has only fallen by 0.35%, highlighting the stock's severe underperformance. In the broader market context, the stock's short-term return over the past week is -5.21%, contrasting sharply with the Sensex, which has gained 1.43% in the same period. This indicates that while the overall market is experiencing positive momentum, On Door Concepts is struggling significantly. The stark difference in performance suggests that investor sentiment towards On Door Concepts is negative, compounded by the falling participation and liquidity issues. Overall, the combination of poor stock performance relative to the market and declining investor interest contributes to the downward pressure on the stock price.