Why is Paramount Cosmet falling/rising?

As of 23-Jun, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at Rs 37.31, reflecting a decrease of 2.13 (-5.4%). The stock has been underperforming significantly, with a consecutive fall over the last three days resulting in a total drop of -12.81%. Despite opening with a 2% gain today and reaching an intraday high of Rs 40.23, it ultimately fell to its current price, which is below all key moving averages. Over the past year, the stock has generated a return of -9.00%, and its profits have decreased by -1%. The company also faces challenges with a weak long-term fundamental strength, evidenced by a -30.33% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 9.64 times, indicating low profitability and a struggle to service debt.
In the broader market context, the stock's performance has been notably poor compared to the benchmark, with a one-week return of -4.94% against a slight gain of +0.12% for the Sensex. Year-to-date, the stock has declined by -22.75%, while the benchmark has increased by +4.81%. This consistent underperformance highlights the stock's inability to attract investor interest, as indicated by a significant drop in delivery volume, which has fallen by -93.5% against the five-day average. Overall, the combination of weak financial fundamentals, declining investor participation, and a stark contrast to the benchmark's performance contributes to the stock's downward trajectory.