Why is Paramount Cosmet falling/rising?

As of 01-Jul, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at 37.55, reflecting a decrease of 0.45 or 1.18%. The stock has underperformed its sector today by 0.49%, and it is trading below all its moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, the stock has shown a negative return of 7.03% over the past year, with a significant drop in investor participation, as evidenced by an 89.65% decrease in delivery volume compared to the 5-day average. While the stock is trading at a discount compared to its peers, it has faced challenges such as a weak long-term fundamental strength, a high Debt to EBITDA ratio, and a consistent underperformance against the benchmark over the last three years.
In the broader market context, the stock's performance over the past week shows a decline of 0.69%, while the Sensex has increased by 2.00%, indicating a significant underperformance relative to the market. Over the last month, the stock has gained 0.94%, but this is still below the Sensex's 2.76% increase. The company's weak operating profit growth and low return on equity further contribute to its struggles in the market, highlighting a lack of investor confidence and a challenging financial outlook.