Why is Paramount Cosmet falling/rising?

As of 15-Jul, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at Rs 42.47, which reflects a decrease of Rs 2.25 or 5.03%. Today, the stock opened with a significant gain of 9.55%, reaching an intraday high of Rs 48.99, but it also faced a low of Rs 42.01, indicating high volatility with an intraday fluctuation of 7.67%. Despite a positive performance over the past week and month, with returns of 10.23% and 8.26% respectively, the stock has underperformed its sector by 5.67% today. The company has a weak long-term fundamental strength, evidenced by a -30.33% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 9.64 times, which negatively impacts investor sentiment.
Broader market context shows that while the stock has performed well in the short term, it has a year-to-date decline of 12.07%, contrasting with the Sensex's gain of 5.67%. This underperformance in the longer term, coupled with a low Return on Equity of 3.57%, suggests that investors are cautious about the company's profitability and ability to service its debt. The stock's attractive valuation compared to peers may not be enough to offset concerns regarding its declining profits and weak fundamentals, contributing to the current downward price movement.