Why is Paramount Cosmet falling/rising?

As of 17-Jul, Paramount Cosmetics (India) Ltd is experiencing a price increase, with its current price at Rs 42.26, reflecting a rise of 1.34 (3.27%). Today's price summary indicates that the stock has outperformed its sector by 3.17% and has gained after two consecutive days of decline. However, it opened with a loss of 4.2% and touched an intraday low of Rs 39.2 before reaching a high of Rs 42.44. The stock has shown a positive return of 1.46% over the past week and 8.08% over the past month, contrasting with the Sensex, which has declined by 1.12% and increased by only 0.83% respectively. Despite these short-term gains, the stock has a concerning long-term outlook, with a -30.33% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 9.64 times, indicating weak fundamental strength.
Broader market context shows that while Paramount Cosmetics has outperformed the Sensex in the short term, it has underperformed on a year-to-date basis with a decline of 12.51% compared to the Sensex's gain of 5.27%. The stock's attractive valuation, trading at a discount compared to peers, may provide some support; however, the falling investor participation and low profitability, as evidenced by a Return on Equity of only 3.57%, raise concerns about its sustainability. Overall, the stock's recent rise appears to be a temporary rebound amidst a backdrop of longer-term challenges and market volatility.