Why is Paramount Cosmet falling/rising?

As of 21-Jul, Paramount Cosmetics (India) Ltd is experiencing a price increase, currently at Rs 42.54, which reflects a rise of 1.54 or 3.76%. Despite opening with a loss of 2.44% today, the stock reached an intraday high of Rs 42.79, indicating some recovery within the trading day. Over the past week, the stock has seen a decline of 4.87%, while it has performed better over the past month with a gain of 7.86%. However, the stock's year-to-date performance shows a significant drop of 11.93%. The company has a low Return on Capital Employed (ROCE) of 1, and while it is trading at a discount compared to peers, it has also faced a -14.41% return over the last year, with profits declining by 1%. Additionally, the stock has a concerning -30.33% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 9.64 times, indicating weak long-term fundamental strength.
In the broader market context, the Sensex has shown a slight decline of 0.06% over the past week, which suggests that the stock's recent performance is somewhat isolated, as it has underperformed the benchmark in the longer term. The stock's ability to outperform its sector by 4.41% today may indicate some positive sentiment among investors, despite the overall weak performance metrics. The significant drop in delivery volume by 93.76% against the 5-day average also points to falling investor participation, which could be a concern for future price stability. Overall, while there are short-term gains, the long-term outlook remains challenging for Paramount Cosmetics.