Why is Paramount Cosmet falling/rising?

As of 30-Jul, Paramount Cosmetics (India) Ltd is experiencing a price increase, currently at Rs 41.99, which reflects a rise of 1.0 or 2.44%. The stock has shown a positive trend today, outperforming its sector by 2.16% after two consecutive days of decline. It reached an intraday high of Rs 42, and its current price is above the 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below the 200-day moving average. Despite this positive movement, the stock has generated a return of -25.67% over the past year, and its profits have decreased by 1%. The company's valuation appears attractive, trading at a discount compared to its peers, but it faces challenges such as a high Debt to EBITDA ratio and weak long-term fundamental strength.
In the broader market context, the stock's short-term performance has been relatively strong, with a 1-week return of +1.08%, while the benchmark Sensex has declined by 1.50% during the same period. However, over the longer term, Paramount Cosmetics has underperformed significantly, with a year-to-date return of -13.06% compared to the Sensex's gain of 4.28%. This underperformance is compounded by a -30.33% CAGR growth in operating profits over the last five years, indicating ongoing struggles in profitability and debt servicing. Overall, while the stock is rising today, its long-term outlook remains concerning amidst weak fundamentals and declining investor participation.