Why is Paramount Cosmet falling/rising?

As of 11-Sep, Paramount Cosmetics (India) Ltd is currently priced at 37.55, reflecting a slight increase of 0.1 or 0.27%. Despite this minor uptick, the stock has shown a significant decline over the past month, down 9.30%, and a year-to-date drop of 22.26%. Today's performance indicates that the stock has outperformed its sector by 0.39%, although it is trading below all key moving averages, suggesting a bearish trend. The stock's valuation appears attractive with a low enterprise value to capital employed ratio, but it has faced challenges with a -35.05% return over the past year and a decline in profits by -4%. Additionally, the company has a weak long-term fundamental strength, evidenced by a -16.24% CAGR growth in operating profits over the last five years and a high debt to EBITDA ratio, which raises concerns about its ability to service debt.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has consistently underperformed against the BSE500 over the last three years, with a notable -35.05% return in the past year compared to the benchmark's near flat performance. While the Sensex has shown a positive return of 1.03% over the past week, Paramount Cosmetics has declined by 0.58% in the same period. This underperformance highlights the challenges the company faces in a market that is generally experiencing growth, further contributing to investor skepticism regarding its future prospects.