Why is Paramount Cosmet falling/rising?

As of N/A, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at 37.21, which represents a decrease of 0.34 or 0.91%. Today's Price Summary data is unavailable, but the stock has shown significant underperformance over various periods, with a return of -33.61% over the past year and -10.34% over the last month. The company's weak long-term fundamentals are highlighted by a -16.24% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 9.64 times, indicating low ability to service debt. Additionally, the stock is trading at a discount compared to its peers' average historical valuations, but this has not translated into positive price movement, as profits have fallen by 4% over the past year.
In the broader market context, the stock's performance has been notably poor compared to the benchmark, with a -6.48% return over the past week while the Sensex has gained 1.48%. This consistent underperformance against the benchmark over the last three years further emphasizes the challenges faced by Paramount Cosmetics. Despite having majority shareholders as promoters and an attractive valuation with a low enterprise value to capital employed ratio, the overall sentiment remains negative due to the company's inability to generate significant returns for shareholders, leading to its classification as a strong sell.