Why is Paramount Cosmet falling/rising?

As of 18-Sep, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at Rs 42.00, which represents a decrease of Rs 1.89 or 4.31%. The stock has underperformed its sector by 4.7% today and has been on a downward trend for the last two days, with a total drop of 4.55%. It opened with a loss of 2.03% and has shown high volatility, trading within a wide range of Rs 5.95. Over the past year, the stock has generated a return of -16.83%, while its profits have decreased by 4%. Despite having an attractive valuation compared to peers, the company faces significant challenges, including a weak long-term fundamental strength indicated by a -16.24% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 7.75 times, which suggests low profitability and ability to service debt.
In the broader market context, the stock's short-term performance has been relatively strong, with a 1-week return of +11.85% compared to the Sensex's +1.80%. However, this positive short-term movement is overshadowed by its long-term underperformance, as it has consistently lagged behind the benchmark over the last three years, generating -16.83% returns in the past year while the Sensex has increased by 6.24%. This consistent underperformance, combined with falling investor participation and liquidity concerns, contributes to the negative sentiment surrounding the stock, leading to its current decline.