Why is Paramount Cosmet falling/rising?

As of 23-Sep, Paramount Cosmetics (India) Ltd has experienced a price increase, with its current price at Rs 44.22, reflecting a rise of Rs 1.7 or 4.0%. The stock has been gaining momentum, having risen consecutively for the last two days, accumulating a total return of 8.25% during this period. It opened with a gain of 3.13% today and reached an intraday high of Rs 44.84, marking a 5.46% increase. Despite this positive movement, there has been a notable decline in investor participation, with delivery volume dropping by 63.26% compared to the five-day average. The stock is currently trading above its moving averages across various timeframes, indicating a bullish trend, although the absence of specific positive or negative factors limits a deeper analysis of the underlying reasons for the stock's movement.
In the broader market context, Paramount Cosmetics has outperformed the Sensex by 5.8% today, while its one-week return stands at +0.50%, contrasting with the Sensex's decline of -0.34%. Over the past month, the stock has shown a significant return of +11.89%, while the Sensex has only increased by +0.98%. However, on a year-to-date basis, the stock is down by 8.45%, in stark contrast to the Sensex's gain of 5.07%. This suggests that while the stock is currently experiencing a short-term rally, its longer-term performance remains under pressure compared to the broader market.