Why is Paramount Cosmet falling/rising?

As of 30-Sep, Paramount Cosmetics (India) Ltd is experiencing a decline in its stock price, currently at Rs 40.11, which represents a decrease of 2.74 (-6.39%). The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 8.88% during this period. Additionally, the stock has generated a return of -23.61% over the past year, while its profits have decreased by 4%. The company is trading at a discount compared to its peers, but it faces significant challenges, including a weak long-term fundamental strength with a -16.24% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 7.75 times, indicating low profitability and ability to service debt.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex, which has seen a decline of only 2.23% over the past week. This consistent underperformance against the benchmark over the last three years highlights the stock's struggles, particularly as it has generated negative returns in each of the last three annual periods. The falling investor participation, with a significant drop in delivery volume, further underscores the lack of confidence in the stock, contributing to its downward trajectory.