Why is Prime Fresh falling/rising?

As of 09-Jul, Prime Fresh Ltd's stock price is currently at 166.00, reflecting a decrease of 8.8, or 5.03%. The stock has underperformed its sector by 6.02% today, with an intraday high of Rs 179.9 and a low of Rs 164.15. The weighted average price indicates that more volume was traded closer to the low price, suggesting a lack of buying interest. Additionally, the delivery volume has significantly decreased by 59.27% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has declined by 7.26%, and it has experienced a year-to-date drop of 27.83%, which is considerably worse than the Sensex's gain of 6.91% during the same period.
In the broader market context, Prime Fresh Ltd's short-term performance has been notably poor when compared to the Sensex, which has shown a slight increase of 0.15% over the past week. The stock's moving averages indicate that it is currently lower than the 5-day, 20-day, 50-day, and 200-day averages, which may signal a bearish trend. Although the stock has performed well over the long term, with a 3-year return of 97.62% and a 5-year return of 435.14%, the recent declines suggest that current market conditions and investor sentiment are negatively impacting its price. There is no information available regarding positive or negative factors that could further explain the stock's recent movements.