Why is Prime Fresh falling/rising?

As of 14-Aug, Prime Fresh Ltd's stock is currently priced at 149.20, reflecting a decline of 9.25 points or 5.84%. The stock has underperformed its sector today by 4.11%, reaching an intraday low of Rs 147.05, which represents a 7.19% drop. Over the past week, the stock has decreased by 5.33%, and its performance over the last month shows a significant decline of 14.74%. Despite a healthy long-term growth rate in net sales of 32.90% and a low Debt to EBITDA ratio of 0.45, the stock has generated a return of -32.18% over the past year, indicating a concerning trend. Additionally, the stock is trading below all key moving averages, and there has been a notable decrease in investor participation, with delivery volume falling by 42.25% compared to the five-day average.
In the broader market context, the Sensex has remained relatively stable, with only a slight decline of 0.03% over the past week. This stark contrast highlights Prime Fresh's underperformance, particularly given its substantial year-to-date decline of 35.13% compared to the Sensex's positive return of 3.15%. While there has been increasing participation from institutional investors, who have raised their stake by 0.51%, the overall sentiment remains negative due to flat results reported on June 25 and the stock's inability to recover from its long-term underperformance against the BSE500.