Why is Prime Fresh falling/rising?

As of 22-Sep, Prime Fresh Ltd's stock price is rising, currently at Rs. 317.55, reflecting an increase of Rs. 7.85 or 2.53%. The stock has recently hit a new 52-week high of Rs. 322 and has been on a positive trajectory, gaining 12.75% over the past week and outperforming its sector by 3.35% today. Additionally, the stock has shown strong performance over various time frames, with a remarkable 49.22% increase over the past month and a 44.34% rise over the last year. The company's low debt-to-equity ratio of 0.06 and a healthy annual net sales growth rate of 32.90% contribute positively to investor sentiment. Furthermore, the increasing participation from institutional investors, who have raised their stake by 0.51% in the last quarter, indicates growing confidence in the company's fundamentals.
In the broader market context, Prime Fresh's short-term performance significantly outpaces the benchmark, with a 12.75% return over the past week compared to the Sensex's modest 0.46% increase. This strong relative performance highlights the stock's appeal amidst a generally stable market environment. The liquidity of the stock, evidenced by a 106.22% increase in delivery volume, further supports its rising price, as it indicates heightened investor interest and participation. Overall, the combination of strong financial fundamentals, positive market sentiment, and robust trading activity underpins the stock's upward movement.