Why is Prime Fresh falling/rising?

As of 14-Nov, Prime Fresh Ltd's stock price is currently at Rs 267.50, reflecting a decline of Rs 10.6 or 3.81%. The stock has been underperforming recently, having fallen consecutively for the last three days, resulting in a total drop of 5.98% during this period. Today's trading saw the stock reach an intraday high of Rs 288.2 but ultimately closed at its low of Rs 267.5. Additionally, the stock has shown negative returns over the past week and month, with declines of 5.64% and 8.39%, respectively. Notably, investor participation has decreased, with delivery volume dropping by 35.11% compared to the five-day average, indicating reduced interest in the stock.
Broader Market Context: In contrast to Prime Fresh's recent performance, the benchmark Sensex has gained 1.62% over the past week and 3.09% over the past month, highlighting a significant underperformance by Prime Fresh in the short term. While the stock has shown positive year-to-date and one-year returns of 16.30% and 32.92%, respectively, its three-year performance has lagged behind the benchmark, with a decline of 2.14% compared to the Sensex's gain of 37.22%. This broader market context suggests that while Prime Fresh has had strong long-term growth, its recent struggles may be attributed to a combination of declining investor interest and a lack of positive catalysts in the current market environment.