Why is Prospect Consum. falling/rising?

As of 28-Oct, Prospect Consumer Products Ltd is experiencing a decline in its stock price, currently at Rs 86.50, which reflects a decrease of Rs 1.0 or 1.14%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 6.58% during this period. Additionally, while the stock's performance over the last month shows a modest gain of 3.59%, it has significantly underperformed on a year-to-date basis with a loss of 13.28%. The stock is currently trading above its 20-day, 100-day, and 200-day moving averages but below its 5-day and 50-day moving averages. Notably, there has been an increase in investor participation, with a 31.58% rise in delivery volume compared to the 5-day average, indicating some interest despite the recent price decline.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 0.24% over the past week and 5.22% over the past month, Prospect Consumer Products Ltd's recent performance has been lackluster. The stock's 1-week return of -1.92% and its year-to-date decline of 13.28% starkly contrast with the Sensex's positive performance of 8.30% during the same period. This divergence highlights the stock's struggles relative to the broader market, contributing to the perception of weakness among investors and potentially influencing the stock's downward trajectory.