Why is Prospect Consum. falling/rising?

As of 17-Nov, Prospect Consumer Products Ltd is experiencing a decline in its stock price, currently at Rs 78.85, which represents a decrease of Rs 4.15 or 5.0%. The stock has underperformed its sector by 5.33% today and has shown high volatility, trading within a wide range of Rs 8.3. The stock's performance over the past week and month has also been negative, with returns of -7.24% and -6.13%, respectively. Additionally, it has significantly underperformed the benchmark Sensex, which has gained 1.69% over the past week and 1.19% over the past month. The stock is trading below its moving averages across various time frames, indicating a bearish trend. Furthermore, there has been a notable decline in investor participation, with delivery volume dropping by 34.78% compared to the five-day average.
In the broader market context, while the Sensex has shown positive returns both in the short term and year-to-date, Prospect Consumer Products Ltd has faced substantial losses, with a year-to-date decline of 20.95%. This stark contrast highlights the stock's struggles relative to the overall market performance. The lack of available positive factors further compounds the challenges faced by the company, suggesting that investor sentiment may be negatively impacted, contributing to the stock's downward trajectory.