Why is Purple Finance falling/rising?

As of 22-Jul, Purple Finance Ltd is experiencing a decline in its stock price, currently at 41.00, which reflects a decrease of 0.4 or 0.97%. The stock has underperformed its sector by 0.76% today and is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a return of -3.05%, and for the month, it has decreased by 4.30%. Year-to-date, the stock has significantly underperformed with a decline of 39.19%, and over the past year, it has fallen by 48.75%. Notably, there has been a rise in investor participation, with delivery volume increasing by 89.79% against the 5-day average, indicating some interest despite the overall negative performance. There is no information available regarding positive or negative factors that could influence the stock's movement. In the broader market context, Purple Finance's recent performance contrasts sharply with the Sensex, which has only declined by 0.47% over the past week and has shown a positive return of 5.18% year-to-date. This suggests that while the overall market is experiencing slight declines, Purple Finance is facing a much steeper downturn, indicating company-specific issues rather than broader market trends. The significant underperformance relative to the benchmark highlights the challenges the company is currently facing in attracting investor confidence and maintaining its stock value.