Why is Purple Finance falling/rising?

As of 22-Sep, Purple Finance Ltd is experiencing a decline in its stock price, currently at Rs 36.50, reflecting a decrease of Rs 0.54 or 1.46%. The stock has underperformed its sector by 1.88% today and is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, the stock is close to its 52-week low, being only 4.38% away from Rs 34.9. Over the past week, the stock has decreased by 0.30%, and it has seen significant declines over longer periods, with a year-to-date drop of 45.86% and a one-year decline of 57.65%. There is also a notable decrease in investor participation, with delivery volume falling by 69.24% compared to the 5-day average, indicating waning interest among investors. In the broader market context, the Sensex has shown a positive return of 0.46% over the past week, contrasting sharply with Purple Finance's recent performance. While the benchmark has gained 1.05% over the past month, Purple Finance has lost 4.77%, highlighting its underperformance relative to the market. The stark difference in returns suggests that broader market conditions are not favoring Purple Finance, which is further compounded by its significant year-to-date decline compared to the Sensex's 5.15% gain. Overall, the combination of poor stock performance, low investor participation, and unfavorable comparisons to the benchmark indicates a challenging environment for Purple Finance Ltd.