Why is Quint Digital falling/rising?

As of 21-Aug, Quint Digital Media Ltd is currently priced at 50.00, showing no change (0.00%). The stock has outperformed its sector today by 1.1%, and its delivery volume has increased by 28.63% compared to the 5-day average, indicating rising investor participation. However, the stock has experienced significant declines over the longer term, with a year-to-date return of -38.07% and a staggering -84.77% over the past three years. The company's financial health is concerning, with operating losses and a weak ability to service its debt, as evidenced by a negative EBIT to Interest ratio of -5.55. Furthermore, 59.85% of promoter shares are pledged, which can exert additional downward pressure on the stock price in a falling market.
In the broader market context, Quint Digital's recent performance contrasts with the benchmark, as it has generated a 4.17% return over the past week compared to the Sensex's 1.74%. However, the stock's long-term performance has been consistently poor, underperforming the BSE500 in each of the last three annual periods. This underperformance, coupled with negative EBITDA and declining net sales, suggests that while there may be short-term fluctuations, the overall outlook remains weak, contributing to the stock's ongoing struggles in the market.