Why is Rite Zone falling/rising?

As of 30-Sep, Rite Zone Chemcon India Ltd is experiencing a decline in its stock price, currently at 23.30, reflecting a decrease of 1.7 or 6.8%. The stock has underperformed its sector by 5.01% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has dropped by 6.80%, and it has seen a significant decline of 18.96% over the past month. Despite a rise in delivery volume by 87.5% against the 5-day average, the overall performance remains negative, with no positive factors available to counterbalance the recent downturn.
In the broader market context, the stock's performance has been notably worse than the benchmark Sensex, which has only declined by 2.22% over the past week. Year-to-date, Rite Zone has fallen by 48.28%, while the Sensex has gained 4.09%. This stark contrast highlights the stock's struggles in comparison to the overall market, indicating a lack of investor confidence and potential challenges specific to the company that are not reflected in the broader market trends.