Why is Rite Zone falling/rising?

As of 27-Oct, Rite Zone Chemcon India Ltd is experiencing a significant rise in its stock price, currently at 34.45, reflecting an increase of 3.65 or 11.85%. The stock has shown impressive performance in the short term, with a 1-week return of +56.95%, which greatly outpaces the Sensex's modest gain of +0.48%. Additionally, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. Notably, there has been a substantial increase in investor participation, with delivery volume on October 24 rising by 400% compared to the 5-day average, suggesting heightened interest and confidence in the stock.
In the broader market context, while Rite Zone's year-to-date performance shows a decline of -23.53%, it has significantly outperformed the benchmark Sensex, which has gained +9.82% during the same period. This stark contrast highlights the stock's recent resurgence despite its longer-term struggles. The stock's liquidity is also favorable, allowing for trades of substantial size, which can further attract investors. Overall, the combination of strong short-term returns, increased trading activity, and positive technical indicators contributes to the stock's rising price.