Why is Rossell India falling/rising?

As of 05-Sep, Rossell India Ltd is experiencing a decline in its stock price, currently at Rs 65.88, which reflects a decrease of Rs 1.82 or 2.69%. The stock has underperformed its sector today by 2.68%, reaching an intraday low of Rs 65.29, a drop of 3.56%. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. Over the past week, Rossell India has shown a slight increase of 0.81%, but its performance over the last month has been negative at -2.70%. The company has also faced significant challenges, with a staggering -88.41% return over the past year, despite a 132.5% increase in profits, highlighting a disconnect between profitability and stock performance. The company’s weak long-term fundamentals, including a -14.73% CAGR growth in operating profits over the last five years and a high Debt to EBITDA ratio of 3.54, contribute to the stock's downward movement.
In the broader market context, the Sensex has increased by 1.13% over the past week, contrasting with Rossell India's modest gain. While the stock has underperformed the benchmark significantly over the past year and three years, it is trading at a discount compared to its peers' average historical valuations, which could attract some investors. However, the overall negative sentiment surrounding the stock, driven by weak long-term performance and declining investor participation, suggests that the market remains cautious. The liquidity of the stock is adequate, but the substantial drop in delivery volume indicates a lack of confidence among investors, further contributing to the stock's decline.