Why is SER Industries falling/rising?

As of 11-Sep, SER Industries Ltd is experiencing a price increase, currently at Rs. 240.65, which reflects a rise of 4.7 or 1.99%. The stock has reached a new 52-week and all-time high today, and it has been on a consecutive gain streak for the last 16 days, accumulating a remarkable 37.04% return during this period. Additionally, the stock has outperformed its sector by 1.37%. However, it is important to note that there has been a significant drop in investor participation, with delivery volume falling by 84.1% against the 5-day average, which may indicate a potential concern regarding sustained interest in the stock.
In the broader market context, SER Industries has shown impressive short-term performance, with a 1-week return of 10.34% compared to the Sensex's 1.03% and a 1-month return of 42.57% against the Sensex's 1.17%. This strong performance relative to the benchmark suggests that the stock is gaining traction among investors despite the declining delivery volume. The stock's consistent trading above its moving averages further supports its upward momentum, indicating a positive sentiment in the market.