Why is SER Industries falling/rising?

As of 23-Sep, SER Industries Ltd is experiencing a price increase, currently at Rs. 281.85, reflecting a rise of Rs. 5.5 or 1.99%. The stock has been on a positive trajectory, gaining for the last 21 days and achieving a remarkable 51.29% return over the past month. It has also reached a new 52-week and all-time high today. The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating strong upward momentum. However, there has been a notable decline in investor participation, with delivery volume falling by 48.19% against the 5-day average, which could suggest a potential concern for future sustainability of this price movement.
In the broader market context, SER Industries has significantly outperformed the Sensex, which has seen a slight decline of 0.34% over the past week while SER Industries has risen by 10.38%. This stark contrast highlights the stock's strong performance relative to the benchmark. Additionally, the Sensex has only gained 0.98% over the past month compared to SER Industries' impressive 51.29% increase, further emphasizing the stock's robust position in the market.