Why is SER Industries falling/rising?

As of 24-Sep, SER Industries Ltd is experiencing a price increase, currently at Rs. 287.45, reflecting a rise of 5.6 or 1.99%. The stock has been on a positive trajectory, gaining for the last 21 days and achieving a remarkable 51.29% return during this period. It has also reached a new 52-week and all-time high today. Additionally, SER Industries has outperformed its sector by 3.53%. However, there has been a decline in investor participation, with delivery volume falling by 12.5% against the 5-day average, indicating a potential concern for future momentum.
In the broader market context, SER Industries has significantly outperformed the Sensex over the past week, with a return of 10.37% compared to the benchmark's decline of 1.18%. Over the past month, the stock has surged by 54.29%, while the Sensex has only increased by 0.50%. This strong performance suggests that SER Industries is gaining traction in a challenging market environment, as evidenced by its consistent rise despite the broader market's fluctuations.