Why is SER Industries falling/rising?

As of 29-Sep, SER Industries Ltd is experiencing a price increase, currently at Rs. 304.95, reflecting a rise of Rs. 5.95 or 1.99%. The stock has reached a new 52-week and all-time high today, and it has been on a consecutive gain streak for the last 21 days, resulting in a substantial return of 51.26% over this period. Additionally, the stock has outperformed its sector by 2.5%. It is also trading above all key moving averages, indicating strong upward momentum. Furthermore, there has been a significant increase in investor participation, with delivery volume rising by 679.66% compared to the 5-day average, suggesting heightened interest and confidence among investors.
In the broader market context, SER Industries has significantly outperformed the benchmark Sensex over the past week, with a return of +10.35% compared to the Sensex's decline of -2.18%. Over the past month, the stock has also shown remarkable strength, gaining 51.26% while the Sensex has only increased by 0.70%. This stark contrast highlights the stock's robust performance relative to the overall market, which is currently facing challenges, as evidenced by the Sensex's negative return over the past year.