Why is Som Distilleries falling/rising?

As of 08-Jul, Som Distilleries & Breweries Ltd is currently priced at 154.00, reflecting a decrease of 1.2, or 0.77%. The stock has been on a downward trend, losing 4.73% over the past week and experiencing a consecutive decline for the last five days. Despite this recent drop, the stock has shown strong long-term performance, with a year-to-date increase of 40.06% and a one-year return of 33.28%. The stock is currently trading above its 50-day, 100-day, and 200-day moving averages, but below its 5-day and 20-day moving averages. Additionally, there has been a significant decline in investor participation, with delivery volume dropping by 58.68% compared to the 5-day average. Positive factors include healthy long-term growth in net sales and operating profit, alongside rising promoter confidence as they have increased their stake in the company.
In the broader market context, the stock's recent performance contrasts with the Sensex, which has remained relatively flat with a 0.02% increase over the past week. While Som Distilleries has outperformed the benchmark in the long term, its short-term decline of 4.73% stands in stark contrast to the Sensex's stability. This divergence highlights the stock's volatility despite its strong fundamentals, such as a favorable PEG ratio and attractive valuation compared to peers. Overall, while the stock has shown impressive growth and positive indicators in the long run, recent price movements suggest a temporary setback influenced by decreased trading activity and short-term market fluctuations.