Why is Som Distilleries falling/rising?

As of 10-Jul, Som Distilleries & Breweries Ltd is currently priced at 152.15, reflecting a decline of 4.8 points or 3.06%. Today's price summary indicates that the stock has underperformed its sector by 2.84%, reaching an intraday low of Rs 151.65. The stock's performance over the past week shows a decrease of 3.09%, while it has still managed to deliver a substantial year-to-date return of 38.38%. Despite this, the stock has seen a drop in investor participation, with delivery volume falling by 7.31% against the 5-day average. Positive factors include a healthy long-term growth outlook, with net sales and operating profit increasing significantly, and rising promoter confidence as they have increased their stake by 2.43% in the last quarter.
Broader market context reveals that while Som Distilleries has experienced a decline in the short term, the benchmark Sensex has remained relatively flat, with a change of only -0.06% over the past week. This indicates that the stock's recent performance is not entirely reflective of broader market trends. Over the longer term, Som Distilleries has outperformed the benchmark, generating a return of 32.94% over the past year compared to the Sensex's 4.09%. This suggests that while the stock is currently facing short-term challenges, its long-term growth potential and positive financial indicators may still support its value in the future.