Why is Som Distilleries falling/rising?

As of 11-Jul, Som Distilleries & Breweries Ltd is experiencing a decline in its stock price, currently at Rs 149.10, which reflects a decrease of Rs 3.05 or 2.0%. The stock has underperformed its sector by 0.8% today and has been on a downward trend for the last two days, accumulating a total loss of 5% during this period. Despite this short-term decline, the stock has shown strong performance over the longer term, with a year-to-date increase of 35.61% and a one-year return of 29.09%. The company's net sales and operating profit have grown significantly, contributing to a healthy long-term growth outlook. Additionally, the promoters have increased their stake in the company, indicating confidence in its future prospects.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has fallen 4.70% over the past week while the Sensex has only declined by 1.12%. This suggests that the stock is facing specific challenges that are not affecting the broader market to the same extent. However, the stock's long-term performance remains strong, outperforming the BSE500 over various time frames, including the last three years. The rising investor participation, indicated by a significant increase in delivery volume, may suggest that there is still interest in the stock despite its recent price drop.