Why is Som Distilleries falling/rising?

As of 17-Jul, Som Distilleries & Breweries Ltd is currently priced at 154.45, reflecting an increase of 0.8 (0.52%). Despite today's performance showing a slight underperformance against its sector by -0.57%, the stock has demonstrated positive returns over the past week, gaining 1.51%, while it has seen a decline of 3.77% over the past month. The stock is trading above its 5-day, 50-day, 100-day, and 200-day moving averages, although it is below the 20-day moving average. Notably, there has been a significant drop in investor participation, with delivery volume falling by 39.05% against the 5-day average. However, the company showcases healthy long-term growth, with net sales increasing at an annual rate of 25.69% and operating profit at 35.69%. Promoter confidence has also risen, with a 2.43% increase in their stake, indicating strong belief in the company's future.
In the broader market context, the stock has outperformed the benchmark, with a year-to-date return of 40.47% compared to the Sensex's 5.27%. This trend continues over longer periods, where the stock has shown remarkable performance over 3 years and 5 years, significantly beating the benchmark indices. Despite the recent decline in short-term performance, the long-term outlook remains positive, supported by strong fundamentals and rising promoter confidence. The stock's attractive valuation relative to peers and its consistent profit growth further bolster its position in the market, suggesting that while short-term fluctuations may occur, the overall trajectory remains upward.