Why is Som Distilleries falling/rising?

As of 29-Jul, Som Distilleries & Breweries Ltd is experiencing a price increase, currently at 154.20, reflecting a rise of 1.1 or 0.72%. Despite this uptick, the stock has underperformed its sector by 1.41% today and has seen a decline of 4.43% over the past week and 8.02% over the past month. The stock has gained after two consecutive days of decline, although it remains lower than the 5-day, 20-day, and 50-day moving averages. Notably, there has been a decrease in investor participation, with delivery volume falling by 5.55% against the 5-day average. However, the company has shown strong long-term growth, with net sales increasing at an annual rate of 25.69% and operating profit at 35.69%, which supports a healthy valuation.
In the broader market context, the stock's short-term performance has been weaker than the benchmark, with the Sensex declining only 1.03% over the past week. However, Som Distilleries has demonstrated impressive long-term returns, outperforming the BSE500 over the last three years, one year, and three months, with a remarkable 331.77% increase over three years. The recent increase in promoter confidence, as they raised their stake by 0.62%, signals optimism about the company's future. Despite the recent price fluctuations, the stock's strong fundamentals and attractive valuation compared to peers suggest a potential for recovery and continued growth in the long run.