Why is Som Distilleries falling/rising?

As of 30-Jul, Som Distilleries & Breweries Ltd is currently priced at 153.45, reflecting a decrease of 0.75, or 0.49%. The stock has underperformed its sector by 1.23% today, with a notable decline in investor participation, as evidenced by a 41.1% drop in delivery volume compared to the 5-day average. Over the past week, the stock has seen a decline of 4.60%, and over the past month, it has decreased by 5.01%. Despite these short-term challenges, the company has demonstrated strong long-term growth, with net sales increasing at an annual rate of 25.69% and operating profit at 35.69%. Additionally, the promoters have shown confidence by increasing their stake in the company, which may support future price stability.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has fallen more sharply than the Sensex, which declined by only 1.50% over the past week. However, the stock has outperformed the benchmark over longer periods, generating a return of 36.10% over the past year compared to the Sensex's mere 0.03%. This long-term outperformance, coupled with a favorable valuation and rising promoter confidence, suggests that while the stock is currently facing short-term pressures, its fundamentals remain strong, indicating potential for recovery in the future.