Why is Som Distilleries falling/rising?

As of 21-Aug, Som Distilleries & Breweries Ltd is experiencing a decline in its stock price, currently at 140.10, reflecting a decrease of 0.85 or 0.6%. The stock has underperformed its sector by 0.54% today and has been on a consecutive downward trend for the last two days, with a total decline of 1.89%. Over the past week, the stock has decreased by 0.71%, and over the last month, it has seen a significant drop of 14.05%. Despite these short-term challenges, the company has shown strong long-term growth, with a year-to-date return of 27.42% and a remarkable 269.25% increase over the past three years. The recent positive financial results, including record net sales and operating profit, along with rising promoter confidence, suggest a healthy outlook for the company, even as it faces recent price pressures.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has gained 1.74% over the past week and is down only 0.24% over the past month. This indicates that while Som Distilleries is struggling in the short term, the overall market sentiment remains more positive. The decline in investor participation, as evidenced by a 9.58% drop in delivery volume, may also contribute to the stock's recent struggles. However, the company's strong fundamentals and attractive valuation compared to peers suggest that the long-term outlook remains favorable, despite the current price decline.