Why is Som Distilleries falling/rising?

As of 12-Sep, Som Distilleries & Breweries Ltd is experiencing a decline in its stock price, currently at Rs 131.35, which represents a decrease of Rs 3.15 or 2.34%. The stock has underperformed its sector by 1.66% today and has been on a consecutive downward trend for the last two days, with a total decline of 2.7% during this period. Additionally, the stock's performance over the past week shows a decrease of 3.53%, while its one-month return is down by 6.31%. Despite a strong year-to-date return of 19.46%, the recent price movements indicate a struggle against the backdrop of falling investor participation, as evidenced by a 44.43% drop in delivery volume compared to the five-day average.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has gained 1.48% over the past week and 2.08% over the past month. While Som Distilleries has shown healthy long-term growth with significant increases in net sales and operating profit, the current price decline may reflect short-term market pressures and reduced trading activity. However, the rising confidence from promoters, who have increased their stake in the company, suggests a belief in the company's future potential, which could provide a stabilizing factor for the stock in the long run.