Why is Sonal Mercantile falling/rising?

As of 22-Sep, Sonal Mercantile Ltd's stock price is currently at Rs. 96.40, reflecting a decrease of Rs. 3.6 or 3.6%. The stock has recently hit a new 52-week low of Rs. 85, indicating a significant decline, and has underperformed its sector by 4.02%. Over the past week, the stock has fallen by 2.77%, and in the last month, it has dropped 5.06%. Additionally, the stock has shown a substantial decline of 36.45% over the past year, while its profits have increased by 22.8%. Despite a relatively attractive valuation with a low Price to Book Value and a fair comparison to peers, the stock's weak long-term fundamentals, including a low Return on Equity (ROE) and below-par performance, contribute to its negative price movement.
Broader market context indicates that while the Sensex has gained 0.46% over the past week, Sonal Mercantile's performance has been notably poor, with a year-to-date decline of 17.25% compared to the Sensex's increase of 5.15%. The stock's high volatility, with an intraday fluctuation of 8.11%, and a significant drop in delivery volume by 92.24% against the 5-day average suggest a lack of investor confidence. This combination of weak performance metrics, declining investor participation, and the stock's inability to keep pace with the broader market trends further explains the downward pressure on Sonal Mercantile's stock price.