Why is Sonam falling/rising?

As of 14-Jul, Sonam Ltd's stock price is currently at 51.52, reflecting an increase of 2.87, or 5.9%. The stock has shown strong performance today, outperforming its sector by 5.27%. It is trading above its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below the 200-day moving average. Despite a recent decline in investor participation, with delivery volume decreasing by 15.07% against the 5-day average, the stock has demonstrated impressive returns over various periods, including a 36.12% increase over the past year and a remarkable 128.47% over the last three years. Positive factors contributing to this rise include strong net sales reported at Rs 37.90 crore, increased promoter confidence with a 0.86% rise in stake, and an attractive valuation compared to peers, despite concerns about long-term growth due to a slower annual net sales growth rate of 3.32% over the last five years.
In the broader market context, Sonam Ltd has outperformed the Sensex in the short term, with a 6.10% increase over the past week compared to the benchmark's decline of 1.49%. This performance highlights the stock's resilience and ability to attract investor interest despite broader market challenges. While the stock has faced a decline year-to-date, it has still managed to generate significant returns over the past year and three years, indicating a strong long-term performance relative to the market.