Why is Sonam falling/rising?

As of 23-Jul, Sonam Ltd's stock price is currently at 53.57, reflecting a rise of 0.15 (0.28%). The stock has shown strong performance recently, with a 1-week return of +8.40% and a 1-month return of +22.17%, significantly outperforming the Sensex, which has only increased by 0.03% and 0.99% over the same periods, respectively. Today's price summary indicates that Sonam is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a positive trend. However, there is a notable decline in investor participation, with delivery volume dropping by 44.83% compared to the 5-day average. Positive factors contributing to the stock's rise include a 45.6% growth in net sales for the last quarter and increased promoter confidence, as they have raised their stake by 0.86%, indicating optimism about the company's future. Despite these positives, the stock's long-term fundamental strength is questioned due to a relatively low average ROCE of 9.68%.
In the broader market context, Sonam Ltd's recent short-term performance stands in stark contrast to the Sensex, which has shown minimal growth. The stock's significant gains over the past week and month highlight its resilience and attractiveness compared to the broader market. While the stock has underperformed year-to-date and over the past year, the recent uptick in sales and promoter confidence may suggest a potential turnaround, especially as it trades at a discount relative to its peers. However, the decline in delivery volume could indicate a lack of sustained investor interest, which may temper future price movements.