Why is Sonam falling/rising?

As of 25-Jul, Sonam Ltd's stock price is currently at 50.20, reflecting a decrease of 2.66, or 5.03%. The stock has underperformed its sector by 3.86% today, and its delivery volume has significantly dropped by 72.32% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has declined by 6.34%, while it has shown a modest gain of 7.06% over the past month. Despite a year-to-date decline of 24.57%, the company reported positive net sales growth of 45.6% in the last quarter, and promoters have increased their stake, suggesting confidence in the company's future. However, the stock's long-term fundamentals are weak, with an average Return on Capital Employed (ROCE) of 9.68%, which may contribute to the current price decline.
In the broader market context, the Sensex has only decreased by 0.53% over the past week, indicating that Sonam Ltd's performance is significantly lagging behind the benchmark. While the stock has shown strong returns over the long term, with a 144.28% increase over three years, its recent performance contrasts sharply with the benchmark's 5.04% year-to-date gain. This discrepancy highlights the challenges Sonam Ltd faces in regaining investor confidence amidst its declining short-term performance and weak long-term fundamentals.