Why is Sonam falling/rising?

As of 10-Sep, Sonam Ltd's stock price is currently at 49.45, reflecting an increase of 0.31 (0.63%). The stock has shown a positive performance today, outperforming its sector by 0.58%. Over the past week, it has risen by 1.54%, and in the last month, it has increased by 10.13%. However, despite these short-term gains, the stock has a year-to-date decline of 25.69%. The stock is trading above its 5-day, 20-day, 50-day, and 100-day moving averages, but below its 200-day moving average. Notably, there has been a significant drop in investor participation, with delivery volume falling by 43.65% compared to the 5-day average. Positive factors contributing to the stock's rise include a 54.86% growth in net sales over the last six months and increased promoter confidence, as they have raised their stake by 0.8%, indicating optimism about the company's future. However, the stock's long-term fundamental strength is questioned due to a relatively low average Return on Capital Employed (ROCE) of 9.68%.
In the broader market context, Sonam Ltd has outperformed the Sensex index in the short term, with a 1-week return of 1.54% compared to the Sensex's 1.04% increase. The stock's performance over the past month also significantly surpasses the benchmark, with a 10.13% rise against the Sensex's 2.50%. Despite these short-term advantages, the stock's year-to-date performance remains concerning, as it has underperformed the Sensex, which has gained 5.62% during the same period. This juxtaposition highlights the stock's volatility and the potential impact of both positive sales growth and declining investor participation on its price movements.