Why is Sonam falling/rising?

As of 11-Sep, Sonam Ltd's stock price is currently at 49.07, reflecting a decline of 0.38, or 0.77%. The stock has shown mixed performance in recent periods, with a slight decrease of 0.06% over the past week, while it has increased by 3.41% over the past month. However, year-to-date, the stock has significantly underperformed with a drop of 26.27%. Today's price summary indicates that the stock outperformed its sector by 0.44%, but there is a concerning trend of falling investor participation, as delivery volume has decreased by 50.28% compared to the 5-day average. Despite positive factors such as a 54.86% growth in net sales over the last six months and increased promoter confidence with a 0.8% rise in stake, the stock's long-term fundamental strength is weak, indicated by an average ROCE of 9.68%.
Broader market context shows that while Sonam Ltd has struggled with a year-to-date return of -26.27%, the benchmark Sensex has gained 5.75% in the same period. In the short term, the stock's performance has lagged behind the benchmark, which has increased by 1.10% over the past week, contrasting with Sonam's slight decline. This underperformance relative to the market may contribute to investor sentiment and the stock's current price movement. Overall, while there are some positive indicators, the combination of weak long-term fundamentals and declining investor interest suggests a challenging environment for Sonam Ltd.