Why is Sonam falling/rising?

As of 12-Sep, Sonam Ltd's stock price is currently at 49.15, reflecting a slight increase of 0.08 or 0.16%. The stock has shown a positive performance today, aligning with its sector, and is trading above its 5-day, 50-day, and 100-day moving averages, although it remains below the 20-day and 200-day moving averages. Notably, there has been a rise in investor participation, with delivery volume increasing by 4.45% against the 5-day average. Additionally, the stock has performed well over the past week and month, with returns of +2.16% and +2.91%, respectively, although it has faced challenges year-to-date with a decline of -26.15%. Positive factors contributing to the stock's recent movement include strong net sales growth of 54.86% over the last six months and increased promoter confidence, as promoters have raised their stake by 0.8%.
In the broader market context, Sonam Ltd's short-term performance has outpaced the benchmark Sensex, which has returned +1.51% over the past week and +2.56% over the past month. This indicates that while the stock is experiencing a positive trend in the short term, it still faces long-term challenges, as evidenced by its average return on capital employed (ROCE) of 9.68% and a year-to-date decline. Despite the stock trading at a discount compared to its peers and showing profit growth of 9.3% over the past year, the overall weak long-term fundamental strength may temper investor enthusiasm.