Why is Sonam falling/rising?

As of 17-Sep, Sonam Ltd's stock price is currently at 47.67, reflecting a decrease of 0.35, or 0.73%. The stock has underperformed its sector today by 0.26%, and its performance over the past week shows a decline of 3.60%. While the stock is trading above its 100-day moving average, it is below its 5-day, 20-day, 50-day, and 200-day moving averages. Despite a significant increase in delivery volume by 100.56% against the 5-day average, the stock has experienced a year-to-date decline of 28.37%. Positive factors include a 54.86% growth in net sales over the last six months and an increase in promoter confidence, with promoters raising their stake by 0.8%. However, the stock's long-term fundamental strength is weak, indicated by an average ROCE of 9.68%.
Broader market context shows that while Sonam Ltd has faced challenges, the Sensex has gained 1.43% over the past week and 2.84% over the past month, indicating a stronger performance in the broader market. The stock's year-to-date performance of -28.37% starkly contrasts with the Sensex's gain of 7.13%, highlighting the stock's struggles relative to the market. Overall, the combination of weak long-term fundamentals and underperformance against the benchmark suggests that investor sentiment may be cautious, contributing to the stock's recent decline.