Why is Sula Vineyards falling/rising?

As of 11-Aug, Sula Vineyards Ltd is experiencing a decline in its stock price, currently at Rs 249.50, which reflects a decrease of Rs 13.7 or 5.21%. The stock has been underperforming significantly, with a consecutive fall over the last nine days resulting in a total drop of 14.55%. It is currently trading close to its 52-week low, just 2.79% above Rs 242.55. The stock has also underperformed its sector by 6.94% today and is trading below all its moving averages, indicating a bearish trend. Furthermore, the company has reported negative financial results, with a 48.82% decline in returns over the past year and a concerning drop in profits by 39%. Despite having a high management efficiency and strong ability to service debt, these positive factors are overshadowed by poor long-term growth prospects and consecutive negative quarterly results.
In the broader market context, Sula Vineyards' performance has been notably weaker than the benchmark Sensex, which has only declined by 0.51% over the past week, while Sula's stock has dropped by 11.43%. This stark contrast highlights the stock's significant underperformance relative to the market. Additionally, the company's falling investor participation, as evidenced by a 15.62% drop in delivery volume, further indicates a lack of confidence among investors. The overall liquidity remains adequate for trading, but the negative sentiment surrounding the company's financial health and growth prospects continues to drive the stock lower.