Why is Sula Vineyards falling/rising?

As of 12-Aug, Sula Vineyards Ltd is currently priced at 250.40, reflecting an increase of 0.9 or 0.36%. The stock has recently experienced a trend reversal, gaining after nine consecutive days of decline. However, it remains close to its 52-week low, just 3.13% away from Rs 242.55. Over the past week, the stock has underperformed significantly, with a return of -10.73%, while the Sensex has only declined by -0.59%. Despite this, there has been a notable increase in investor participation, with delivery volume rising by 216.64% against the five-day average. The company has a high management efficiency with a return on capital employed (ROCE) of 16.79% and a low debt to EBITDA ratio of 1.45 times, indicating a strong ability to service debt. However, the stock has generated a return of -48.21% over the past year, with profits falling by -39%, which raises concerns about its long-term growth potential.
In the broader market context, Sula Vineyards' short-term performance is notably weaker than the benchmark, as it has declined by -10.73% over the past week compared to the Sensex's minor drop of -0.59%. This underperformance is consistent with its longer-term trends, where the stock has shown a significant decline of -40.10% year-to-date, contrasting sharply with the Sensex's increase of +2.68%. The stock's poor long-term growth prospects, highlighted by a -14.97% annual decline in operating profit over the last five years and negative results in the last two quarters, further contribute to its struggles in the market. Despite high institutional holdings at 24.93%, which typically indicate a more stable investment base, the overall sentiment remains cautious due to the company's declining sales and profitability.