Why is Sula Vineyards falling/rising?

As of 13-Aug, Sula Vineyards Ltd is experiencing a slight decline in its stock price, currently at Rs 249.95, reflecting a decrease of 0.45 or 0.18%. The stock has been trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 10.32%, and it has seen a significant decline of 40.20% year-to-date. Additionally, the stock is close to its 52-week low, being only 2.96% away from Rs 242.55. The recent performance has been impacted by a drop in investor participation, with delivery volume falling by 8.76% against the 5-day average. While the company has a high management efficiency with a return on capital employed (ROCE) of 16.79% and a low debt to EBITDA ratio, these positive factors are overshadowed by poor long-term growth prospects, with operating profit declining at an annual rate of 14.97% over the last five years.
In the broader market context, Sula Vineyards' performance has been notably worse than the benchmark, with a year-to-date return of -40.20% compared to the Sensex's gain of 3.07%. The stock has underperformed the BSE500 over the last three years, one year, and three months, which further highlights its struggles in both the near and long term. The company has reported negative results for the last two consecutive quarters, with a significant fall in net sales and a drastic drop in profit after tax. This combination of poor financial results and underperformance relative to the market has contributed to the stock's decline, making it less attractive to investors despite some positive operational metrics.